London Blog
Nearly half of Brits are zoning out brands that pursue them in social media, so the message is clear -- put us at the centre of what you're doing and … Read the whole story
- COMMENTARY
We have all heard of ad fraud. And we all probably also know that showing ads to bots -- non-human visitors -- is a … Read the whole story
The win follows a consolidation review that began in May. The agency has created a new operation called Team Union -- based in London … Read the whole story
- COMMENTARY
The advertising ecosystem has evolved rapidly in a really short period of time. It's transformed from an opaque landscape of automated display executions to … Read the whole story
Industry consolidation, the importance of data, ongoing tech and platform integrations, programmatic direct deals, and native advertising were highlighted as trends during a Wednesday … Read the whole story
- COMMENTARY
About 6.4 billion "things" are currently connected to the internet, and Gartner predicts that this number will reach 20.8 billion by 2020. Read the whole story
