London Blog
Print publishers have already swapped dollars for dimes in the move to desktop. It's hard to see the switch to mobile bringing in anything other than a further swap of … Read the whole story
Google co-founders have been contemplating the acquisition of Twitter for years. Now Google's parent company Alphabet has hired Lazard Ltd. to evaluate the deal. … Read the whole story
- COMMENTARY
The regulator has made it clear that there is no choice over GDPR, and that can only be good news for email marketers who … Read the whole story
Wasabi is based in France and the acquisition is designed to bolster Dentsu Aegis' digital presence in the country. Founded in 2010, Wasabi is … Read the whole story
COMMENTARYWhile many devices within the Internet of Things come with a lot of capabilities built in, many consumers aren't yet using them all. Others … Read the whole story
Publicis' Zenith unit has long called itself the "ROI agency." Now it's investing in its future in the hope of generating future returns for … Read the whole story
- COMMENTARY
"Bias is in the air you breathe," according to a new book. So how can the ad biz fight against it? Read the whole story
- COMMENTARY
Facebook recently announced that in November it would be shutting down FBX, its desktop ad exchange that allows advertisers to buy retargeted desktop ads … Read the whole story
