London Blog
by Sean Hargrave, Staff Writer
Cheap VR is as good as it sounds -- and unless it's built around the customer you can forget it. So an app with David Beckham promoting what Sky is … Read the whole story
by Gavin O'Malley
Making what may be its boldest ecommerce play yet, Facebook in Monday unveiled Marketplace -- a new mobile feature for users to discover, buy … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Google is hosting a big event in San Francisco on Tuesday, which is expected to include some serious hardware announcements. However, analysts appear to … Read the whole story
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by Laurie Sullivan
Marketers will spend more to run ads through programmatic channels, but a study conducted in September shows a rise in the number who choose … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
While the social behemoth didn't tout search or ecommerce capabilities to support its new ecommerce tab, no one can deny that the ability to … Read the whole story
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by Joe Mandese
Salesforce.com has agreed to acquire Krux, a highly regarded independent data management platform, marking another prized DMP to become part of an even bigger … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
As clutter overtakes spam as the recipient's main concern, insiders are asking whether paid-for email will help. Chances are that GDPR's huge fines will … Read the whole story
COMMENTARY
by Joe Mandese
After more than a decade of covering the industry's leading programmatic ad-tech players, I can tell you it gets harder and harder to tell … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
There are many terrifying monsters, some set in ancient history, some living among us today, some as real as you and me, some as … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
A lot of advertisers just don't understand how short a time frame they've got to capture a social media or mobile user. Read the whole story