Cheap VR is as good as it sounds -- and unless it's built around the customer you can forget it. So an app with David Beckham promoting what Sky is … Read the whole story
Making what may be its boldest ecommerce play yet, Facebook in Monday unveiled Marketplace -- a new mobile feature for users to discover, buy … Read the whole story
Google is hosting a big event in San Francisco on Tuesday, which is expected to include some serious hardware announcements. However, analysts appear to … Read the whole story
Marketers will spend more to run ads through programmatic channels, but a study conducted in September shows a rise in the number who choose … Read the whole story
While the social behemoth didn't tout search or ecommerce capabilities to support its new ecommerce tab, no one can deny that the ability to … Read the whole story
Salesforce.com has agreed to acquire Krux, a highly regarded independent data management platform, marking another prized DMP to become part of an even bigger … Read the whole story
As clutter overtakes spam as the recipient's main concern, insiders are asking whether paid-for email will help. Chances are that GDPR's huge fines will … Read the whole story
After more than a decade of covering the industry's leading programmatic ad-tech players, I can tell you it gets harder and harder to tell … Read the whole story
There are many terrifying monsters, some set in ancient history, some living among us today, some as real as you and me, some as … Read the whole story
A lot of advertisers just don't understand how short a time frame they've got to capture a social media or mobile user. Read the whole story