London Blog
Uncertain times ahead are already impacting brands that are trying to grow internationally, but Brand Britain will pull the country through, top marketers told Festival of Marketing delegates in London … Read the whole story
LONDON -- Sir Martin Sorrell joked with delegates at The Festival of Marketing Wednesday that he was not trying to mimic Donald Trump by … Read the whole story
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Getting opt-in will cost the UK lifeboat charity, RNLI, GBP35m in lost donations, but it has also shown the organisation that it has lost … Read the whole story
LONDON -- An emotional Steve Wozniak paid tribute to Steve Jobs on the fifth anniversary of his death at the Festival of Marketing here … Read the whole story
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Real or imagined, there's a growing sense that everyone's digital dealings are at risk of exposure, manipulation, or theft. Regardless of the actual threat … Read the whole story
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Twitter will begin reviewing bids from potential buyers as early as this week, and as expected Salesforce will be in the front ranks of … Read the whole story
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Apple this week opened Search Ads in its App Store for iPhone and iPad in the U.S to all publishers and developers after announcing … Read the whole story
IRIS.TV has released technology running on AI that serves in real-time branded video campaigns by analyzing the publisher's video archive and the behavior of … Read the whole story
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Change is coming. Brands, agencies and consultants need to move away from obsessing about cheaper pricing and bigger discounts. Auditing media agencies is important, … Read the whole story
