The latest figures put UK viewability at just 49% (including fraud), which is pretty depressing -- but could some of the UK's malaise be caused by pioneering 'tall' pages and … Read the whole story
Publicis' organic revenue growth was 1.9% for the first nine months of 2016. Exchange rates impacted revenue negatively by about $49.37 million, or 1.9% … Read the whole story
It's not social media and it's not a new killer messaging app. Research is showing that the best way to reach Millennials is email … Read the whole story
Google has offered a survey product since 2012, but the latest version announced Wednesday integrates with its Analytics 360 Suite and allows marketers to … Read the whole story
The rise of YouTube personalities means the dreams of old are gone. Today's kids don't want to get into TV -- they want their … Read the whole story
adMarketplace announced on Wednesday the addition of several new partners to help advertisers find consumers seeking information, products and services outside of traditional search … Read the whole story
The Direct Marketing Association (DMA) this week at &THEN in Los Angeles began rallying the industry to develop new guidelines specifically for retail stores. Read the whole story
Without undermining or understating the power of video, for mobile games, there is a new impactful format that cannot be ignored - playable game … Read the whole story
On your phone or desktop, Facebook wants to become a one-stop shop for, well, whatever your friends are into. To that end, the social … Read the whole story