London Blog
by Sean Hargrave, Staff Writer
The FT has shown that when publishers take on the ad blockers, they win -- as long as their content is compelling enough to get whitelisted. Read the whole story
by Steve McClellan
Interpublic Group upgraded its full-year organic revenue growth target to between 4% and 5% today as it reported third-quarter organic growth of 4.3% versus … Read the whole story
by Gavin O'Malley
The focus of the effort is authenticity and how Facebook Live is all about capturing people's authentic selves, Gary Briggs, chief marketing officer at … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
People will drop off lists -- but that will send deliverability in the right direction and leave people who actually want to hear from … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Marketers are hung up on cross-channel attribution. But they should be thinking about cross-device attribution, according to Zaius, a B2C solutions provider. Read the whole story
COMMENTARY
by Jeri Smith, Columnist
What if marketers aren't measuring the right things in the first place, and haven't been for a very long time? Read the whole story