London Blog
by Sean Hargrave, Staff Writer
The content was compelling, but the reason KFC has beaten McDonald's on YouTube is simple. Instant gratification through an offer for a piece of chicken for 99p. Read the whole story
by Steve McClellan
The WPP chief blasted Ebiquity and K2 for engaging in blatant conflicts of interest in conducting the ANA's transparency reports a few months back, … Read the whole story
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by Laurie Sullivan
Visual IQ's acquisition of Munich-based Refined Labs, a cross-channel marketing attribution and customer journey analytics software provider, gives the company a footprint in the … Read the whole story
by Laurie Sullivan
Preliminary findings from analysis done by an Israeli company suggest Apple might have hit the jackpot when it comes to improving download and retention … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
There's been a question over whether GDPR's strict opt-in approach would become law, given the vote for Brexit, but the Government is clear. GDPR … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
You may have heard about the study that shows that morale at agencies is at an all-time low. Where morale is low, the chances … Read the whole story