London Blog
by Sean Hargrave, Staff Writer
Good news that Three has dropped carrier-level ad blocking, but the mobile marketing industry should not relax. It's time instead to tackle intrusive advertising that would prompt an operator to … Read the whole story
COMMENTARY
by Jessica McCarthy, Op-Ed Contributor
More and more we see articles popping up spelling out the end of influencer marketing, trashing the industry and undermining brands and influencers alike. … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
If you don't have anniversaries to target individuals around or a timely upgrade or restocking offer, you're missing out on the biggest revenue earner … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Five years ago, I had just subscribed to NetfIix and wrote an article for MediaPost explaining why I thought it was the best thing … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Worldwide, more people now rely on mobile gadgets than desktop computers to browse the Web, new research shows. Occurring at some point in October, … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
There's a trend in digital marketing that will result in what I am referring to as Connected Creativity. It's the ability for marketers to … Read the whole story
by Steve McClellan
Erin Johnson, chief communications officer at WPP's J. Walter Thompson returned to work today after an extended leave of absence. It began earlier this … Read the whole story
by Steve McClellan
Charles Courtier, who has led GroupM media agency MEC for the last 14 years, is stepping down and will be succeeded by Tim Castree, … Read the whole story