London Blog
by Sean Hargrave, Staff Writer
Anyone remember neuroscientists agreeing that Burberry's trampoline ad won Christmas 2015? Maybe John Lewis has just shown it was paying attention as Buster The Boxer is unveiled for 2016. Read the whole story
by Steve McClellan
A Trump presidency has mixed ramifications for the advertising industry, according to a member bulletin published by the 4As today. On the plus side, … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
While the mainstream media gives itself a good thrashing for underestimating the "white male without a college education" voter and pollsters try to defend … Read the whole story
by Laurie Sullivan
Rakuten Marketing engineers believe they have uncovered a measurement flaw in Omniture, Google Analytics, Coremetrics and other analytics packages that measure the click-through rates … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
From spring 2017 on, marketers who transgress data and privacy laws will be held personally responsible through huge fines. The tide will turn in … Read the whole story
by Joe Mandese
Following a year in which the rancor and partisanship in the U.S. ad industry was second only to the U.S. presidential race, it turns … Read the whole story
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by Richard Whitman, Columnist
Swedish ad agency Round and Round has launched a job search for American creatives looking to escape America and work abroad. Read the whole story