London Blog
by Sean Hargrave, Staff Writer
The figures have been reappraised. 2016 was the year of mobile, or at least "mobile-first" -- and early next year we will be digital-first as new channels overtake their traditional … Read the whole story
by Tobi Elkin
Adobe said it would acquire TubeMogul, Inc. in a deal valued at nearly $540 million net of debt and cash. The news comes just … Read the whole story
COMMENTARY
by Joe Mandese
Replace the word "consumer" with "voter" and replace the word "brand" with "candidate," and I'll make my case for why Trump is the Uber, … Read the whole story
by Joe Mandese
The supply of digital media attention spiked, then crashed on the days surrounding Election Day, especially among mobile unique users. The findings indicate that … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Sometimes markets change consumer behavior and other times companies push that behavior to the market. Think about when Apple dropped the floppy disc and … Read the whole story
by Laurie Sullivan
The Microsoft Bing Ads team continues to quietly build out a native search advertising network, testing it with a handful of advertisers and plans … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Millennials' best-kept secret is that email is their preferred means of contact with brands. The second-best-kept secret is that the love affair is deepening. … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Of course, Instagram is planning to add live video to its existing app. It's owned by Facebook, after all, and as CEO Mark Zuckerberg … Read the whole story
COMMENTARY
by Shawn DuBravac, Op-Ed Contributor
With two months left, 2016 already has been named the hottest year on record by NASA scientists. Naturally, this news has led to increased … Read the whole story