London Blog
by Sean Hargrave, Staff Writer
Lego's decision to drop the "Daily Mail" is a precursor for more big brands to hear the calls of anger in the UK over right-wing tabloid headlines. More will follow … Read the whole story
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by Tobi Elkin
Ad-tech provider Tremor Video announced that BBC Advertising has agreed to use its Seller Platform to support ad sales in multiple currencies. Read the whole story
COMMENTARY
by
He loved the chase. He loved the adulation of the crowds. He did it on a fluke. He never thought he'd win. Read the whole story
by Laurie Sullivan
Microsoft Research has been working on building technology that analyzes site visitor's behaviors to optimizes content, pricing and ad serving in real-time. It learns … Read the whole story
COMMENTARY
by Andrew Budkofsky, Op-Ed Contributor
How far can we push the limit on brand exposure and targeting? Read the whole story
by Wendy Davis
Facebook will prohibit marketers from using a race-based targeting option for ads offering housing, employment or credit, the company said today. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
They prefer it to any other method of communication with a brand -- yet the majority of people are deleting multiple messages, and nearly … Read the whole story