It's easy to get in the cycle of replacing agencies, but smart marketers now realise they have a role to play in transparency. Share strategy and data and stop griping … Read the whole story
Alan Wexler will head the entity, which combines SapientNitro with Razorfish, two of the holding company's powerhouse digital agencies. Shannon Denton, who has been … Read the whole story
Mozilla today launched a new mobile browser, Firefox Focus, that blocks third-party trackers by default. Read the whole story
Cloud services in 2017 will become the support system -- the backbone -- for everything from advertising to services that companies will deliver on … Read the whole story
"You can't expect fake news sites to close themselves," the head of the Interactive Advertising Bureau says. IAB President Randall Rothenberg isn't sure sites … Read the whole story
Among those expected in Santa's checkout carts this season? Connected home devices, especially smart speakers, like Amazon Echo, Amazon Echo Dot and Google Home. Read the whole story
GRP. CPM. CPA. DSP. DMP. That is how we talk to each other. That is how we talk to our clients. That is a … Read the whole story
The current generation of AI-powered chatbots exciting brand marketers today are not blowing my mind. The problem is, what they do is mundane. It's … Read the whole story
If the events of the past few weeks are any indication, 2017 promises to be a year of change that marketers will need to … Read the whole story