London Blog
by Sean Hargrave, Staff Writer
WPP's boss is right to be concerned, but if brands are hoping to strike back at the big guys, they may find they are hurting the independents more. Read the whole story
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by Laurie Sullivan
Some 40% of marketers and 34% of agencies are concerned about the quality of data used to target mobile advertisements, despite their willingness and … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The Information Commissioner has confirmed, again, that GDPR is a fact of life that will apply before the UK leaves the EU and will … Read the whole story
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by Wayne Friedman
Nielsen is launching DAR Publisher Insights, which allows a deeper analysis of advertising campaign data. Publishers can access custom metrics, including reach efficiency. They … Read the whole story
COMMENTARY
by Victor Wong, Op-Ed Contributor
Digital advertising requires creating unified, but also diverse and personalized experiences. Brands need to start thinking small in their big advertising campaigns. If you're … Read the whole story
by Sarah Mahoney
The increase does not appear to mean that shoppers are spending more, "but that internet-savvy users plan their purchases earlier each year," writes Forrester … Read the whole story
COMMENTARY
by Andrew Feigenson, Op-Ed Contributor
The ability to deliver ads to specific audiences has made digital advertising highly attractive to businesses of every stripe. But despite the promise of … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Ecommerce shows interesting dynamics based on devices used for shopping. During the two weeks analyzed, desktop shopping remained flat, while access on mobile phones … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
The late lamentable exercise known as the 2016 Presidential election left a number of Americans wondering if there wasn't a better way to run … Read the whole story