London Blog
by Sean Hargrave, Staff Writer
Very few marketers have followed in the path of Martin Glenn's rise from marketer to CEO, and he believes this is attributable to execs not showing their company how they … Read the whole story
by Larissa Faw
Seventeen media, marketing, and communications agencies are partnering to form Titanium Worldwide, the first collective of certified-diverse companies operating as a single agency. It … Read the whole story
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by Laurie Sullivan
Native ad software publisher Sharethrough is calling on publishers to stop fake news from serving up in Google search and Facebook News streams, and … Read the whole story
by Laurie Sullivan
As U.S. shoppers search for products online and U.S. retail marketers continue to ramp up campaigns preparing for the Black Friday and Cyber Monday … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Facebook has bet the farm on Facebook Live, its live-streaming video capability. Now it's testing real-time ads for Facebook Live. Read the whole story
COMMENTARY
by Ken Beaulieu, Op-Ed Contributor
Intel CMO Steve Fund, who will speak at the 2017 ANA Brand Masters Conference, Feb. 15 - 17, shared his thoughts on the transformation … Read the whole story
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by Richard Whitman, Columnist
The increase will come, specifically, from publishers adoption of header bidding, a shift away from fixed CPMs and better pricing software. Read the whole story
COMMENTARY
by Joe Mandese
The worst thing about the President Elect dismissively tweeting about the "failing New York Times" isn't that he used it to display his power … Read the whole story