London Blog
by Sean Hargrave, Staff Writer
Facebook was responsible for nine in ten interactions with a Christmas tv ad and 60% of views. A clear line is emerging between the leader in video discovery and the … Read the whole story
by Joe Mandese
Digital publishers may have embraced "native" formats as a godsend for new advertising revenues, but the majority of ad execs are more keen on … Read the whole story
by Larissa Faw, Steve McClellan
The moderate gains predicted for 2017 are not surprising for a year lacking big sports events like the Olympics or the U.S. political elections. … Read the whole story
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by Laurie Sullivan
Google online paid-search ads drove sales up 13% year-over-year through mid-November, but the U.S. Thanksgiving season showed strength in mobile advertising and product listing … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Consumer holiday shopping trends revealed this week point to an increase in purchases through mobile channels, specifically smartphones. Mobile devices -- smartphones and tablets … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Twitter just bought Yes. Why? Well, it may admire the app maker's mission to bring people together around events and such. Read the whole story
COMMENTARY
by Meredith Klein, Op-Ed Contributor
I couldn't help but think "clothes for humans" was a perfect summation of what consumers are looking for - positivity, sincerity. Read the whole story