London Blog
by Sean Hargrave, Staff Writer
Nobody comes out of the latest Nielsen research with flying colours. Advertisers are only hitting their intended targets half the time. Then, if you factor in viewability, could brands be … Read the whole story
by Wendy Davis
Hackers stole data associated with more than one billion Yahoo accounts in 2013, the company disclosed Wednesday. This breach is different from one announced … Read the whole story
COMMENTARY
by Ben Rachel, Op-Ed Contributor
Amazon is a past master at hiding complex tech under a very simple user interface, so don't bet against it cracking brick-and-mortar retail with … Read the whole story
by Chase Martin
Drone delivery is now a reality for select customers in the U.K. and multiple tests are underway to do the same in the U.S. … Read the whole story
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by Thom Forbes
You know how it is: You've got this sudden craving for popcorn and a hankering to stream "Mozart in the Jungle" but the microwave … Read the whole story
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by Gavin O'Malley
Twitter is now inviting its app users to create and tweet live video. Powered by Periscope, the new feature is part of a broader … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
In a new study conducted on native advertising, 54% of respondents said they'd felt deceived by native advertising in the past, and 44% weren't … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Every year around this time, various entities dust off their crystal balls and provide some guidance as to what they expect to occur in … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
My marketing resolution for 2017 is a simple one: Never let ego get in the way of a good idea. You may shrug your … Read the whole story
COMMENTARY
by John Motavalli, Columnist
Some end-of-the-year naval gazing on such topics as the IAB's stance on native advertising and the dramatic rise of programmatic digital video ads. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The white paper, released this week, details findings and analysis on content relevance, backlinks, mobile, bounce rates, top-level domain names, site speed, and URL … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
In a move that should give Pinterest pause, Instagram is now inviting users to save pictures and videos for later viewing. "Starting today Instagrammers … Read the whole story