Consumers were generally unaware of the fake business until 2016. But for years, phony operators have been pretending to serve ads going to fake … Read the whole story
IHS expects global advertising revenue will grow to 11% to $590 billion in 2017 -- with strong gains coming from the Middle East, Africa, … Read the whole story
The stuff is out there. It's free. Why subscribe? Well, there are several reasons, and isn't it high time for publishers to get busy … Read the whole story
Big brands such as Verizon, AT&T and Unilever helped prove once again that having a well-known name helps garner attention. Verizon notched two top … Read the whole story
Amazon shipped more than one billion items worldwide this holiday season, nine times more than during last year's holiday season... "its best ever." Read the whole story
Audi Spain's holiday campaign attempts to remove gender discrimination from driving and toys and remind everyone that play influences learning and children's future choice … Read the whole story
First, let's dispense with some elephants in the room of this year's Media Agency Holding Company of the Year pick, Dentsu Aegis Network. While … Read the whole story
In 2014, MediaPost named The Media Kitchen our "Search (Programmatic) Agency of the Year," our first ever recognition for that category, largely because it … Read the whole story
Madtech, a mashup of marketing, advertising, and technology, will have the advantage over ad tech in 2017, according to Bombora's Marc Johnson, and multitouch … Read the whole story