London Blog
by Sean Hargrave, Staff Writer
The new IAB UK CEO wants brands to fall back in love with digital, but the industry already has the attention advertisers need and will soon have the assurance they … Read the whole story
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by Gavin O'Malley
Anthony Pompliano claims to have been fired after less than a month as Snapchat's head of growth, because he refused to go along with … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
One of the striking evolutions of the Internet of Things highlighted at this year's CES is the scope of major brand involvement in very … Read the whole story
by Karlene Lukovitz
Coke's video notes that the "140 happy calories" in 12 ounces can be spent on "extra happy activities" such as 25 minutes of dog … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Email is named top of the league for ROI by eConsultancy once again, as the majority of marketers find that mobile, social, display and … Read the whole story
by Wayne Friedman
Nielsen has altered the preview of its Total Content Ratings system. Instead of allowing its media clients to analyze TCR data online as of … Read the whole story
COMMENTARY
by Marla Skiko
LAS VEGAS -- We are all now indisputably part of a connected world. Everything we desire - from entertainment to news to instant social … Read the whole story
by Karlene Lukovitz
GE prides itself on its disruptive, experimental culture -- and that goes as much for its marketing and advertising as for its corporate strategy. … Read the whole story
by Jack Feuer
Alex Bogusky. What just went on in your head when you read those words? Envy, perhaps? Admiration? No doubt a confusing mix of love … Read the whole story
COMMENTARY
by Ari Rosenberg, Op-Ed Contributor
It's a new year, and the Interactive Advertising Bureau is churning out the same old BS: "Digital Ad Market Soars 20% in Q3, Approaches … Read the whole story
COMMENTARY
by Mike Azzara, Op-Ed Contributor
AI ethics makes my brain hurt. The issues and questions are that big. Never mind corporate behavior; people, governments, policies and global geopolitics will … Read the whole story
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by Richard Whitman, Columnist
If you follow Gary Vaynerchuk on Instagram, Snapchat or any of his social media platforms, you quickly realize he has a lot to say. Read the whole story