The new IAB UK CEO wants brands to fall back in love with digital, but the industry already has the attention advertisers need and will soon have the assurance they … Read the whole story
Anthony Pompliano claims to have been fired after less than a month as Snapchat's head of growth, because he refused to go along with … Read the whole story
One of the striking evolutions of the Internet of Things highlighted at this year's CES is the scope of major brand involvement in very … Read the whole story
Coke's video notes that the "140 happy calories" in 12 ounces can be spent on "extra happy activities" such as 25 minutes of dog … Read the whole story
Email is named top of the league for ROI by eConsultancy once again, as the majority of marketers find that mobile, social, display and … Read the whole story
Nielsen has altered the preview of its Total Content Ratings system. Instead of allowing its media clients to analyze TCR data online as of … Read the whole story
LAS VEGAS -- We are all now indisputably part of a connected world. Everything we desire - from entertainment to news to instant social … Read the whole story
GE prides itself on its disruptive, experimental culture -- and that goes as much for its marketing and advertising as for its corporate strategy. … Read the whole story
Alex Bogusky. What just went on in your head when you read those words? Envy, perhaps? Admiration? No doubt a confusing mix of love … Read the whole story
It's a new year, and the Interactive Advertising Bureau is churning out the same old BS: "Digital Ad Market Soars 20% in Q3, Approaches … Read the whole story
AI ethics makes my brain hurt. The issues and questions are that big. Never mind corporate behavior; people, governments, policies and global geopolitics will … Read the whole story
If you follow Gary Vaynerchuk on Instagram, Snapchat or any of his social media platforms, you quickly realize he has a lot to say. Read the whole story