London Blog
by Sean Hargrave, Staff Writer
Sure, mobile video, social and celebrities score highly -- but the latest figures out today show that the demographic coming after Millennials is most receptive to good, old-fashioned cinema and … Read the whole story
by Laurie Sullivan
At the close of the sale of Yahoo's "core assets" to Verizon, the remaining portion of the Internet icon's business will become Altaba. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
If 2016 has reaffirmed one thing, it is that email pounds social whenever ROI and sales are examined. Hence, marketers are ditching social "buy" … Read the whole story
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by Tobi Elkin
A new report finds that 72% of marketers consider data analysis more important than social media skills. The finding, is part of a report … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Although Christmas and Hanukkah are behind us, Facebook still has a special gift in store for advertisers. Yes, the social giant is reportedly readying … Read the whole story
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by Tobi Elkin
Rocket Fuel late Monday announced a restructuring that it says will enable the company to continue its transformation into a SaaS-based (software as a … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
License plates are about to be turned into digital screens that display the traditional number information when the car is moving but convert to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google's decision to organize data being used for online search ads, especially location and call extensions in AdWords, could have long-term benefits for people … Read the whole story
by Joe Mandese
At a time when it seemed like everyone was just about talked out on the subject of "programmatic," Scott Hagedorn changed the conversation, reminding … Read the whole story
COMMENTARY
by Laurie Petersen
We spoke with IRIS.TV's Rohan Castelino about its Its video personalization solution using artificial intelligence and machine learning technology. Read the whole story