London Blog
by Sean Hargrave, Staff Writer
It's just one show for now, but tonight is the first step as Netflix puts a fifth of its massive budget into family shows designed to tear audiences away from … Read the whole story
by Gavin O'Malley
Similar to the business models of Spotify, Amazon and Netflix, Apple is expected to offer its original fare to Apple Music subscribers. The company … Read the whole story
COMMENTARY
by Michael Goefron, Op-Ed Contributor
Those who prioritize efficiency and brevity might be curious why these brands are deciding now to go the long route with their commercials. Here's … Read the whole story
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by Laurie Sullivan
Google has introduced a new version of Accelerated Mobile Pages that it calls AMP Lite. The new Web page format will take up to … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
At CES 2017 there were plenty of new gadgets and technologies, and also some decent talks with technology vendors, media agencies, and publishers about … Read the whole story
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by Laurie Sullivan
Multichannel campaigns can become complex and challenging, but research released Friday by the Interactive Advertising Bureau shows that consumers viewing a constant message across … Read the whole story
COMMENTARY
by Mike Azzara, Op-Ed Contributor
Just because the constant acceleration of technology advancement has become cliche doesn't mean you're prepared. You may think that's OK because everyone is in … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Technology is starting to transform marketing, starting with how enterprises talk to consumers. We have websites, ecommerce, email and mobile apps. It's so much … Read the whole story
by Joe Mandese
"Today, in America, the typical person makes 35,000 decisions a day," Aaron Shapiro said recently during a presentation championing Huge's brand of "anticipatory design" … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Remember the Russian group running U.S. and Netherlands data centers that generated between $3 million to $5 million per day? Advertisers need to become … Read the whole story