London Blog
Google blocked twice as many bad ads last year as in 2015, and malicious "click to trick" detections were up six times. Have ad blockers been right all along about … Read the whole story
Google released its 2017 Bad Ads report Wednesday to give a recap of all the malicious, trick and scam ads the company blocked in … Read the whole story
- COMMENTARY
What's the secret of great storytelling? There's a clue, present in the above title, and a bit more below for a happy ending. Read the whole story
Sight, sound and motion have long been the Holy Trinity of Madison Avenue's sensory perception -- and of TV's and video's dominance of advertising … Read the whole story
- COMMENTARY
GDPR is mandatory, but it will force brands to create 'VIP' clubs that serve customers better -- and when in place, will make the … Read the whole story
Recent large-scale IoT-driven cyberattacks may only be the beginning if the security in consumer IoT devices remains unchanged. As the number of connected devices … Read the whole story
- COMMENTARY
The Information Age is encountering a crisis of misinformation. And while social media may bear much of the responsibility, search is not blameless. Read the whole story
- COMMENTARY
We might be in a period of ethical crisis. Or not. It's tough to say. It really depends on what you believe. And that, … Read the whole story
- COMMENTARY
Searchmetrics released its third-annual Winners and Losers report this week. This year's report reveals that publishers with specific editorial direction and household-name Web sites … Read the whole story
- COMMENTARY
Lately, there has been some debate about the specific roles that creative management platforms (CMPs) and dynamic creative optimization systems (DCOs) play in the … Read the whole story
- COMMENTARY
In recent months, agencies and advertisers across the globe have been increasing their discussions about the future of dynamic creative optimization (DCO) within the … Read the whole story
- COMMENTARY
By 2021, U.S. annual mobile ad spending will reach $72 billion, according to a fresh forecast from BIA/Kelsey. That's up from $33 billion last … Read the whole story
