London Blog
"Murky" or "fraudulent" are strong terms that show how the media agency-and-client relationship has broken down as agencies find new ways to bump up fees. Would P&G be better off … Read the whole story
WPP CEO Martin Sorrell stated his "instinctive dislike" for the restrictions, which went into effect Friday, but which were partially stayed by a Federal … Read the whole story
- COMMENTARY
Could a simple "Is This The End?" question be the answer to GDPR woes? Could compliance come through just a simple piece of email … Read the whole story
GitHub, an open-source development community, seems to be spearheading a Tuesday meeting with tech firms to discuss filing an amicus brief, in support of … Read the whole story
- COMMENTARY
Our new president has emboldened his base, while mobilizing and strengthening his opposition. Most corporations have stayed quiet, likely in a baffling wait-and-see mode. … Read the whole story
As American brands slowly test the anti-Trump waters, the UK arm of Unilever's Dove and WPP's Ogilvy has taken it a step further. Read the whole story
COMMENTARYGoogle made two ad partner announcements -- with TripleLift and Cloudflare -- on Monday related to its Accelerated Mobile pages advertising format. The goal … Read the whole story
Fred & Farid Paris has hired Julien Delatte as Head of Strategy & Business Intelligence. Delatte comes to Fred & Farid from McCann New … Read the whole story
- COMMENTARY
The entire online media business is responsible for stamping out the phenomenon of fake news, per IAB's president. He likened a "linear connection" between … Read the whole story
- COMMENTARY
By becoming more entrenched in brands' data, aggressively setting the long-term agenda for brands' vision, and pursuing initiatives that reduce internal organizational blockers to … Read the whole story
There's no need for a spoiler alert on the direction big-ticket entertainment is taking but Sony's nearly $1 billion goodwill write-down on its movie … Read the whole story
