London Blog
by Sean Hargrave, Staff Writer
Brands are using "dark social" sharing to target digital display campaigns in which, it is claimed, success shoots through the roof. Is dark social the key to saving display from … Read the whole story
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by Gavin O'Malley
In the fourth quarter, mobile ad revenue represented approximately 84% of total ad revenue -- up from about 80% of ad revenue in the … Read the whole story
by Steve McClellan
The new agency, dubbed Mediabrands Society, will provide social media and digital content services globally. Rob Bernstein, who will run the new entity in … Read the whole story
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by Erik Sass
The Guardian has made big inroads in the U.S. news marketplace in recent years, but the left-leaning UK-based newspaper continues to struggle to achieve … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Video will play a bigger role in email marketing this week, experts seem to agree. Some tips: No auto audio -- and make a … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Not all smart wrist wearables are created equal, but they may be heading in that direction. For example, there are fitness trackers and there … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The Better Business Bureau's Online Accountability Unit warned ad companies that it will start enforcing a code that requires them to notify consumers about … Read the whole story
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by Richard Whitman, Columnist
A contest announced by Levy in December encouraged people to sign up for a chance to win a day in his office. Upwards of … Read the whole story