Brands are using "dark social" sharing to target digital display campaigns in which, it is claimed, success shoots through the roof. Is dark social the key to saving display from … Read the whole story
In the fourth quarter, mobile ad revenue represented approximately 84% of total ad revenue -- up from about 80% of ad revenue in the … Read the whole story
The new agency, dubbed Mediabrands Society, will provide social media and digital content services globally. Rob Bernstein, who will run the new entity in … Read the whole story
The Guardian has made big inroads in the U.S. news marketplace in recent years, but the left-leaning UK-based newspaper continues to struggle to achieve … Read the whole story
Video will play a bigger role in email marketing this week, experts seem to agree. Some tips: No auto audio -- and make a … Read the whole story
Not all smart wrist wearables are created equal, but they may be heading in that direction. For example, there are fitness trackers and there … Read the whole story
The Better Business Bureau's Online Accountability Unit warned ad companies that it will start enforcing a code that requires them to notify consumers about … Read the whole story
A contest announced by Levy in December encouraged people to sign up for a chance to win a day in his office. Upwards of … Read the whole story