London Blog
by Sean Hargrave, Staff Writer
Zero-Based Budgeting is surely more a benefit than a threat because in the age of procurement, it changes the conversation back to one of value and ROI, not a cost-driven … Read the whole story
by Gavin O'Malley
Trying to whet investors' appetites, Snap said Thursday in its filing: "Our advertising business is still young, but growing rapidly." The company saw revenue … Read the whole story
COMMENTARY
by Mike Azzara, Op-Ed Contributor
I've begun to get the sense that most marketers aren't yet taking AI seriously enough. Sure, it won't put you out of business next … Read the whole story
by Gavin O'Malley
Alexa-enabled devices were the top-selling products across all categories on Amazon.com this holiday season. Continuing its global expansion, Prime Video is now available in … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A Havas Media Group study spanning 33 countries, 300,000 people and 1,500 brands found that "people wouldn't care if 74% of the brands they … Read the whole story
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by Laurie Sullivan
While Facebook's mobile strategy represented 84% of its $8.81 billion in revenue from advertisements during the fourth quarter of 2016, up from 80% in … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
2016 was rife with stories pointing out the decay of advertising. The saddest of those suggest we have lost our way. If so, the … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
There are smartwatches, other smart wearables and now an artificially intelligent wearable that is so smart it can tell how a conversation is going. … Read the whole story