Zero-Based Budgeting is surely more a benefit than a threat because in the age of procurement, it changes the conversation back to one of value and ROI, not a cost-driven … Read the whole story
Trying to whet investors' appetites, Snap said Thursday in its filing: "Our advertising business is still young, but growing rapidly." The company saw revenue … Read the whole story
I've begun to get the sense that most marketers aren't yet taking AI seriously enough. Sure, it won't put you out of business next … Read the whole story
Alexa-enabled devices were the top-selling products across all categories on Amazon.com this holiday season. Continuing its global expansion, Prime Video is now available in … Read the whole story
A Havas Media Group study spanning 33 countries, 300,000 people and 1,500 brands found that "people wouldn't care if 74% of the brands they … Read the whole story
While Facebook's mobile strategy represented 84% of its $8.81 billion in revenue from advertisements during the fourth quarter of 2016, up from 80% in … Read the whole story
2016 was rife with stories pointing out the decay of advertising. The saddest of those suggest we have lost our way. If so, the … Read the whole story
There are smartwatches, other smart wearables and now an artificially intelligent wearable that is so smart it can tell how a conversation is going. … Read the whole story