London Blog
If nearly two in three of us would pay extra for a simpler experience and recommend it to friends, isn't it it time that brands stripped back choices for us? Read the whole story
In addition to leading Publicis.Sapient in Europe and Asia, Vaz will now be responsible for global strategy and growth at DigitasLBi, which was created … Read the whole story
- COMMENTARY
Three-word headers are email's sweet spot now, and most will be opened on a mobile device. The copy sweet spot is down to 50-125 … Read the whole story
Brian Terkelsen is resigning as global president, Mediavest I Spark, effective at the end of the month. No successor has yet been named by … Read the whole story
- COMMENTARY
Don't let the posh accents fool you: British politics and media are at least as cutthroat as the American versions, and backstabbing is considered … Read the whole story
Michelin plans to debut an advertising campaign during Super Bowl LI that marks a significant shift toward real-world scenarios and human emotions, and away … Read the whole story
- COMMENTARY
Publicis Groupe's Publicis.Sapient has appointed Nigel Vaz global president for DigitasLBi. Read the whole story
- COMMENTARY
All types and sizes of agencies and design firms are finding new business with brands, but the relationships are definitely changing, per a report … Read the whole story
- COMMENTARY
While the past few years were a time of industry change, we've now entered the next chapter of programmatic. So what defines this new … Read the whole story
- COMMENTARY
The path from data collection to revenue generation is costly; we discuss ways to improve efficiency and get to the insights. Read the whole story
