It's a great time to have been an early investor in Snap as it races toward a massive liquidity event, but can companies that haven't made a profit like Snap … Read the whole story
MediaLink, one of the most influential consultants and deal-makers in the advertising industry, has agreed to be acquired by Ascential plc. The publicly traded … Read the whole story
This year will mark the time that the number of Internet-connected things passes the number of people on earth. A new forecast says there … Read the whole story
Molson Coors Brewing Co. has selected Publicis Media for media duties in the U.S. and UK. Publicis Media has created two Molson-dedicated units to … Read the whole story
While the forces of consolidation continue to roil the ad tech waters, Omnicom's Accuen trading desk appears to have posted strong growth in Q4, … Read the whole story
Foreign exchange rates continue to be a drag on results, and North America turned in tepid results due to lackluster performances from field marketing … Read the whole story
The new search advertising on Pinterest isn't as simple as simply pouring unbranded keywords and activities into a new platform and letting it ride … Read the whole story
Ireland has created a new regulatory watchdog with the mission of policing social media to keep children safe online. Read the whole story
Arts and entertainment are on top with travel and marketing at the bottom -- showing that open rates vary by industry, according to consumer … Read the whole story
On mobile devices, each page will display three URLs to identify the origin of the copy. The word "amp" will appear in the URL, … Read the whole story