London Blog
by Sean Hargrave, Staff Writer
Funding hate and terror is up there as among the worst things you can say about a brand. But why, oh why, when JICWEBS certifies brand safety certificates did they … Read the whole story
by Gavin O'Malley
Missing analysts' estimates, the struggling social network saw revenue increase by just 1% to $717 million year-over-year. Using the vaguest of terms to describe … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Nearly half of email marketers think consumers want their carefully crafted prose, but in reality, only 4% are bothered. It's deals and free delivery … Read the whole story
by Steve McClellan
IPG CEO Michael Roth told analysts the firm is firing on all cylinders on a conference call Friday. "We grew organically in every region … Read the whole story
-
by Thom Forbes
While it's not surprising that Glenview, Ill.-based baby-formula maker Mead Johnson Nutrition Co. is being acquired, it is a bit unexpected that it will … Read the whole story
by Tobi Elkin
Emotions can be powerful triggers when it comes to content-led marketing campaigns and their performance, according to the findings of a study by BBC … Read the whole story
COMMENTARY
by Mike Azzara, Op-Ed Contributor
If you have at least a half-million customers and good customer-interaction data, Matt Fleckenstein has an offer you probably shouldn't refuse. Fleckenstein is co-founder, … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
An interesting story in "The Guardian" outlined how close we are coming to having automation kick human beings to the curb. Hedge fund Bridgewater … Read the whole story
COMMENTARY
by Kyle Dozeman, Op-Ed Contributor
The theory goes that header bidding provides buyers with the opportunity to buy 100% of a publisher's inventory. In practice, however, if buyers were … Read the whole story