Funding hate and terror is up there as among the worst things you can say about a brand. But why, oh why, when JICWEBS certifies brand safety certificates did they … Read the whole story
Missing analysts' estimates, the struggling social network saw revenue increase by just 1% to $717 million year-over-year. Using the vaguest of terms to describe … Read the whole story
Nearly half of email marketers think consumers want their carefully crafted prose, but in reality, only 4% are bothered. It's deals and free delivery … Read the whole story
IPG CEO Michael Roth told analysts the firm is firing on all cylinders on a conference call Friday. "We grew organically in every region … Read the whole story
While it's not surprising that Glenview, Ill.-based baby-formula maker Mead Johnson Nutrition Co. is being acquired, it is a bit unexpected that it will … Read the whole story
Emotions can be powerful triggers when it comes to content-led marketing campaigns and their performance, according to the findings of a study by BBC … Read the whole story
If you have at least a half-million customers and good customer-interaction data, Matt Fleckenstein has an offer you probably shouldn't refuse. Fleckenstein is co-founder, … Read the whole story
An interesting story in "The Guardian" outlined how close we are coming to having automation kick human beings to the curb. Hedge fund Bridgewater … Read the whole story
The theory goes that header bidding provides buyers with the opportunity to buy 100% of a publisher's inventory. In practice, however, if buyers were … Read the whole story