London Blog
Can't think of an app that suddenly offers you more based on where you are? It's surprising that proximity isn't built into more mobile brand experiences. Read the whole story
- COMMENTARY
It's not just you -- consumers' top reason for unsubscribing from lists is too much email in general. Executives must think about frequency, then, … Read the whole story
The new practice -- Y&R Technology & Business -- will collaborate with teams across Y&R and WPP's global network to assist in providing clients … Read the whole story
- COMMENTARY
Viewability is a good place to start, it doesn't go far enough. Brands need to understand that viewability contributes to their branding campaign? What … Read the whole story
A Google Maps feature released Monday that allows users to dog-ear or save places they want to visit in the future could give marketers … Read the whole story
- COMMENTARY
In their new book, "The Intuitive Customer," authors Colin Shaw and Ryan Hamilton contend that companies experiencing plateaus in their Net Promoter Scores cannot … Read the whole story
Content advertising is projected to grow into a $50 billion market by 2021 -- up from $12.8 billion in 2016, according to projections from … Read the whole story
