London Blog
Putting ad metrics and revenue ahead of user experience, Facebook's auto play announcement has to be the most stupid of the year so far. Expect a consumer backlash soon. Read the whole story
Google has taken sweeping steps to rid the Internet of anti-Semitism and break ties with any media company or social influencer that takes an … Read the whole story
COMMENTARYMobile payments are growing significantly around the world, but that doesn't mean there is a clear winning payments provider. Much like making purchases on … Read the whole story
Snapchat is increasingly a hot tool for marketers, and posting video is key to their success on the platform. Read the whole story
- COMMENTARY
It's true that the future of customer communication will focus heavily on online chat. However, corporations should be using digital tools to increase interpersonal … Read the whole story
- COMMENTARY
The noticeable impact of the adversarial relationship between the White House and the national press becomes clear as President Trump holds joint press conferences … Read the whole story
- COMMENTARY
Retaining app users over time remains a big challenge for marketers.In fact, only 10%-12% of users remain active seven days after downloading an app … Read the whole story
- COMMENTARY
Search helps brands get found in a crowded marketplace, while content provides the opportunity to make connections. Read the whole story
New reports from Forrester Research highlight data-driven and customer-experience marketing efforts by brands, with a focus on how agencies must help lead those initiatives. Read the whole story
