That's according to a new report from media agency tracker RECMA, which found that the Group -- whose agencies include PHD, OMD and Hearts … Read the whole story

Over 50s are wealthier and spending more than ever before. Ignoring them would be a big mistake. Read the whole story

SinnerSchrader co-founder and CEO Matthias Schrader will retain his role and, after a transition period, will lead the joint digital agency business of Accenture … Read the whole story

Fear Of Missing Out is a prime driver in email interaction, as government and legal senders know well. Could a lack of FOMO in … Read the whole story

Kinetic Worldwide, the WPP unit specializing in out-of-home marketing, said it is launching an automated trading platform that will gather major out-of-home media owners … Read the whole story

The Kraft Heinz offer for Unilever, which disappeared as suddenly as it arrived after Unilever adamantly said no, has observers wondering about motivations, contemplating … Read the whole story

Ahead of its big IPO, Snap, Inc. is losing one of its top ad executives. Yes, about a year after leaving Facebook for the … Read the whole story

Who are we? Who aren't we? Who is with us and who is against us? Are you part of the problem or part of … Read the whole story

Near the end of January, Facebook made a short statement to try to discourage short videos. It said: "Longer videos that people spend time … Read the whole story

A white paper describes the state of media-mix modeling and cross-channel attribution. Can the two come together? Read the whole story