London Blog
Although it has been written off many times, tv's revenues are growing -- and its biggest backers are online-only companies. Time for a reality check? Read the whole story
The measurement company says the new effort comes from the growth of YouTube on mobile -- now 70% of its total YouTube viewing. Of … Read the whole story
- COMMENTARY
More than 40% of online ads are larger than industry standards, which results in sluggish sites and consumer frustrations over slow load times. Programmatic … Read the whole story
Going forward, all eligible publishers will be invited to share in the profits from in-stream video ads on their own sites, and apps through … Read the whole story
- COMMENTARY
I was reading one of those self-funded "studies" that said "health food, coffee and hospitality brands advertising ... had a big impact on the … Read the whole story
This reduction in headcount is part of "natural attrition," per an FT spokesperson -- which includes "a handful of voluntary redundancies, combined with redeployments … Read the whole story
An IAB study found that just 22% of British adults -- and possibly fewer -- use ad-blocking software. "Access Denied" policies by publishers seem … Read the whole story
- COMMENTARY
Sometimes changing a name can be a powerful move and sometimes it's a risky proposition. Read the whole story
