London Blog
by Sean Hargrave, Staff Writer
Unilever is stepping up to stand alongside P&G on transparency, and the FMCG giant reveals that it has been talking to other advertisers, agencies and Facebook and Google about how … Read the whole story
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by Steve McClellan
That's the view of both advertiser and agency executives polled in a survey early this year by media consultant ID Comms. The study also … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Research shows tablets are as prominent in opening emails as the desktop. The two channels are very much alike, questioning our assumption that it's … Read the whole story
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by Laurie Sullivan
"Ten or 20 years from now, all the video you view will be on the Internet and one slice will be from Netflix," says … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
As new technology was introduced to automate message personalization, many retailers were quick to jump on board, serving up product recommendations on-site, in emails … Read the whole story
by Chase Martin
Samsung is showcasing four new augmented reality and virtual reality concepts this week at Mobile World Congress in Spain. The concepts were designed at … Read the whole story
COMMENTARY
by Geoff Cunningham, Op-Ed Contributor
Four often-ignored and rarely discussed Lego principles for brand building. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
It looks like this will be a big year for virtual reality headsets. Consumers also are moving up to better headsets, with those types … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Whenever Trump mocks a newspaper or outlet for failing, subscriptions soar. He may think the media is the "opposition party," in Steve Bannon's words, … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
In some respects, the mobile boom is officially over in the States. Indeed, Adobe's latest global mobile report found double-digit declines in both app … Read the whole story
COMMENTARY
by Kasey Cross, Op-Ed Contributor
Today, the industry average for the amount of time to discover an active network intruder is five months, plenty of time to accomplish malicious … Read the whole story