London Blog
Unilever is stepping up to stand alongside P&G on transparency, and the FMCG giant reveals that it has been talking to other advertisers, agencies and Facebook and Google about how … Read the whole story
That's the view of both advertiser and agency executives polled in a survey early this year by media consultant ID Comms. The study also … Read the whole story
- COMMENTARY
Research shows tablets are as prominent in opening emails as the desktop. The two channels are very much alike, questioning our assumption that it's … Read the whole story
"Ten or 20 years from now, all the video you view will be on the Internet and one slice will be from Netflix," says … Read the whole story
- COMMENTARY
As new technology was introduced to automate message personalization, many retailers were quick to jump on board, serving up product recommendations on-site, in emails … Read the whole story
Samsung is showcasing four new augmented reality and virtual reality concepts this week at Mobile World Congress in Spain. The concepts were designed at … Read the whole story
- COMMENTARY
Four often-ignored and rarely discussed Lego principles for brand building. Read the whole story
COMMENTARYIt looks like this will be a big year for virtual reality headsets. Consumers also are moving up to better headsets, with those types … Read the whole story
- COMMENTARY
Whenever Trump mocks a newspaper or outlet for failing, subscriptions soar. He may think the media is the "opposition party," in Steve Bannon's words, … Read the whole story
- COMMENTARY
In some respects, the mobile boom is officially over in the States. Indeed, Adobe's latest global mobile report found double-digit declines in both app … Read the whole story
- COMMENTARY
Today, the industry average for the amount of time to discover an active network intruder is five months, plenty of time to accomplish malicious … Read the whole story
