Adland needs to be aware -- talking about an intent to deal with transparency no longer good enough. P&G is leading a charge to turn that talk into action. Read the whole story
In the UK and other markets, Apple plans to raise the price of apps in the App Store. Read the whole story
Omnicom shop PHD has been the tech giant's traditional media agency and has now been awarded the firm's global digital media assignment. It is … Read the whole story
A significant number of the world's largest advertisers have shifted their media-buying in-house thanks to programmatic media-buying technology, according to an analysis by a … Read the whole story