Ad fraud, fake news, brand safety, and transparency issues are top concerns for programmatic media buyers on the open exchange. Research findings reveal that … Read the whole story
Google hopes mass adoption will come a lot sooner. At the Mobile World Congress, Google VP of Virtual Reality Amit Singh announced that Google's … Read the whole story
Dentsu Aegis Network this morning said it is integrating freestanding design and technology shop Firstborn into its Isobar network. The company said the combination … Read the whole story