London Blog
by Sean Hargrave, Staff Writer
Guidelines for influencer marketing have been refined and repeated, which speaks volumes about how some vloggers are all about sneaky sales and not representing products in a responsible way. Read the whole story
by Laurie Sullivan
eBay is preparing to introduce a variety of product pages and ad units to help brands drive sales across the marketplace, with a team … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Microsoft's Playable Ads mobile ad unit, previewed last week, lets mobile users interact with ads and apps without the need to leave the application … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Professionals across industries recognize the need for digital transformation, but gaps in organizational and technical infrastructure make it difficult for businesses to adequately address … Read the whole story
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by Gavin O'Malley
Mobile, sitting at the intersection of platforms, ecosystems and applications, gives the industry a unique focus on vertical versus horizontal video, Android versus iOS, … Read the whole story