London Blog
by Sean Hargrave, Staff Writer
Buy cheap, pay twice! Research shows that premium advertising outperforms industry benchmarks. Video ads are 92% more likely to be at least half viewed on a quality site, while mobile … Read the whole story
by Larissa Faw
eBay is overhauling its advertising strategy. In addition to consolidating its roster, the company is ramping up its budget, having topped more than $100 … Read the whole story
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by Wendy Davis
One of the hackers who broke into Yahoo's servers used information that he obtained to orchestrate frauds involving spam and malware, the DOJ alleges. Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Adblock Plus parent eyeo has named the first members of its Acceptable Ads Committee (AAC), an independent group that will take control of the … Read the whole story
COMMENTARY
by David Honig, Op-Ed Contributor
While AI probably will have a major effect on our lives, its impact on life in 2017 will be minimal. Marketers would be better … Read the whole story