Zenith's forecast figures for television are a dire warning for the industry -- but could a 7% dip in spend during Q1 be averted by Google's brand safety issues? Read the whole story
In an ironic twist for a company whose corporate motto is "do the right thing," the Association of National Advertisers issued an advisory warning … Read the whole story
"Soon you may notice a screen over sensitive photos and videos when you scroll through your feed or visit a profile," Kevin Systrom, Instagram's … Read the whole story
Wendy Clark, CEO of DDB North America, outlined how the agency turned itself inside out for McDonald's when the quick service restaurant chain issued … Read the whole story
Google transparency at the interest or category level is weak, but advertisers have tools to minimize and mitigate these scenarios. Failure to use them … Read the whole story