The research is in -- and only around a quarter of Snapchat's users have viewed an ad on the platform. Will that be enough to make the channel profitable? Read the whole story
Two iconic brands will merge to form a new company within Verizon that it plans to call Oath. Tim Armstrong confirmed the new name … Read the whole story
"This will make it easier for businesses to tailor their responses and interactions with customers, based on location," a company spokeswoman said. For Twitter, … Read the whole story
Far too many email campaigns fall flat because they forget one very simple part of any sales message -- how to put together a … Read the whole story
Videology released the latest installment of its Knowledge Lab educational series on video header bidding. It notes header bidding, in this case, is a … Read the whole story