One in five consumers will boycott a brand over a scandal, and just 2% will forgive and forget. A tiny minority marketing must win over for crimes committed elsewhere in … Read the whole story
The cuts are part of a broader program to achieve up to $6.4 billion in savings over the next three years. Stock prices of … Read the whole story
"We have worked closely with our media agency, Carat, and the teams at Facebook, Google and Buzzfeed to develop a specific targeting strategy," VisitBritain's … Read the whole story
One of the goals of the Motor Trend OnDemand app is to convert some of the brand's 4 million YouTube subscribers to SVOD subscribers. … Read the whole story
The Germans really are going to hit social media companies with eye-watering eight-figure fines if they fail to remove illicit content in a timely … Read the whole story