Monday, April 10, 2017
London Blog
New research shows that nearly nine in ten brands cannot personalise their Web experience due to lack of insight or budget. Why then, do retargeters seem to do it easily … Read the whole story
COMvergence is out with a new business report for the major media holding companies covering the first quarter which finds that Publicis Media was … Read the whole story
Nielsen said it has received Media Rating Council (MRC) accreditation for viewability integrations with Integral Ad Science and Moat for desktop display and video … Read the whole story
Advertiser Perceptions, which for years has been conducting business-to-business research on ad executives' satisfaction with the media they buy, is launching a new portal … Read the whole story
