London Blog
by Sean Hargrave, Staff Writer
It has taken a passenger being dragged off a United flight to tell the board what marketers have known all along. With the rise of smartphones and social media, everyone … Read the whole story
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by Tobi Elkin
As more marketers work to root out ad fraud, the Trustworthy Accountability Group, an industry initiative dedicated to combating criminal activity in the digital … Read the whole story
by Larissa Faw
In its new campaign the airline and its agency, Figliulo&Partners, saw an opportunity to exploit the decline of the British Pound with the UK's … Read the whole story
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by Philip Rosenstein
With the goal of offering more opportunities for media buyers to transact DOOH media programmatically, Prohaska Consulting worked with DPAA companies to codify appropriate … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Money is starting to move through voice assistants. Consumers are at the early stages of using voice assistants to order and pay for things. … Read the whole story