It has taken a passenger being dragged off a United flight to tell the board what marketers have known all along. With the rise of smartphones and social media, everyone … Read the whole story
As more marketers work to root out ad fraud, the Trustworthy Accountability Group, an industry initiative dedicated to combating criminal activity in the digital … Read the whole story
In its new campaign the airline and its agency, Figliulo&Partners, saw an opportunity to exploit the decline of the British Pound with the UK's … Read the whole story
With the goal of offering more opportunities for media buyers to transact DOOH media programmatically, Prohaska Consulting worked with DPAA companies to codify appropriate … Read the whole story
Money is starting to move through voice assistants. Consumers are at the early stages of using voice assistants to order and pay for things. … Read the whole story