London Blog
A fifth of Trinity Mirror's print ad revenue was wiped off last year, and it's on course for the same fate this year. Anyone else alarmed by the suddenness of … Read the whole story
In a bid to meet aggressive growth goals in the market, Initiative has appointed its first UK CEO-Richard Morris, a 20-year industry veteran. Read the whole story
Snapchat Ad Manager should make it easier for brands to buy ads on the self-described "camera company." With Ad Manager, Snap partners can choose … Read the whole story
In a bid to rein in costs, P&G will end its relationship with ad-tech provider AudienceScience. P&G Chief Brand Officer Marc Pritchard has lambasted … Read the whole story
In an effort to curtail the competitive advantage Facebook and Google have in people-based marketing, global ad-tech companies have set up a consortium to … Read the whole story
