The latest research shows that brand and agencies still disagree on metrics and KPIs. Could the answer be forming a real partnership? Read the whole story
In a bid to bolster its Amazon ecommerce know-how, WPP digital agency POSSIBLE has acquired a leading specialist in the field -- Marketplace Ignition, … Read the whole story
In the lead up to the UK's general election June 8, Facebook is providing more vigilant policing of content and a media campaign to … Read the whole story
The vast and venerable BBC, the scrappy Newsy -- both carve out a place for themselves in digital news. Read the whole story
The DMA makes some strong points to the ICO on a light-touch approach to segmenting audience, but consent will usually be the best, compliant … Read the whole story