It's not what digital marketers want to hear, but app-based mcommerce is just not happening en masse. We chat, we post, we watch -- but we don't shop in apps Read the whole story
Google has made it possible for marketers to assess keywords, ads and landing pages by evaluating the parts that make up the score such … Read the whole story
The standard defines the content of an ad using metadata to describe the various components of an ad (image, copy, animation, video etc.). In … Read the whole story
A new report suggests that brands are shifting more of their ad spend to programmatic media channels as marketers look to capture mobile-first consumers' … Read the whole story
On average, marketers have tripled their 15-second investment without buying more time simply by adding interactive features to their video ads, according to a … Read the whole story